Wellington-Duferin-Guelph in motion Goal & Objectives

in motion is a health promotion strategy that mobilizes communities’ to increase physical activity.

Goal:   

To increase the level of regular physical activity among adults and children in Wellington and Dufferin Counties and the City of Guelph to a minimum of 30 minutes of activity per day at least 5 days per week.

Objectives:

1. To build a collaborative partnership that effectively utilizes community resources, staff/volunteer time and financial commitment to implement community-wide strategies to increase physical activity rates among specific target groups;
2. To develop & implement a coordinated communications/marketing plan across communities in Wellington County, Dufferin County and the City of Guelph to raise awareness of the connection between regular physical activity and its’ health benefits while creating an identify for in motion;
3. To gather data that measures the impact of our efforts to increase physical activity;
4. To launch the in motion health promotion strategy across Wellington County, Dufferin County and the City of Guelph;
5. To develop and implement a school-based physical activity strategy, based on the in motion model, that will target all schools across Wellington County, Dufferin County and the City of Guelph and will celebrate/support a “whole school/whole community” approach to increasing physical activity rates in children, youth and staff;
6. To develop a municipal strategy for local implementation that will increase physical activity rates among children, youth and inactive adults;
7. To support and connect existing efforts that increase physical activity rates in Wellington County, Dufferin County and the City of Guelph;
8. To annually review the WDG in motion health promotion strategy, and consider additional objectives such as workplaces, older adults, diabetics and family physicians.

Operating Principles:

We agree that:

• Physical activity is a key component to a “whole being” wellness approach;
• Our focus will be on a proactive approach to health versus a reactive approach;
• Initiatives will be achieved through collaboration between private, public and volunteer sectors in the community;
• Where possible, initiatives will tap into existing resources and leverage current efforts – we will not reinvent the wheel;
• It is acceptable to disagree, and we will use disagreements as opportunities for further discussion;
• We have differing needs and realities to attend to (e.g., achieving endorsements from organizations/municipalities may take longer for some than others);
• Partners contributions to the project will differ in relation to the capacity of their organization or municipality;
• We will continually monitor our progress, and adapt our strategy appropriately.